"It's also important to recognise that Reddit users have lots of different interests and the value this can bring in terms of targeting. "15% of Reddit users are not on Facebook, 38% are not on Instagram and 37% are not on Twitter in the UK. "On Reddit, more than 52 million daily active users are connected by interests and communities, rather than demographics, and this makes for an environment of highly engaged, authentic and passionate communities that can't be found anywhere else online," Klaje says. It's a vast platform - the 20th most-visited website in the world - so you'll need to identify which part of it is relevant to your advertising needs. Reddit is all about connecting with the right community. So how do you approach advertising on Reddit, and how do you make the most of its opportunities? Targeting is key "While our platform may now be more than 15 years old, our ads business has really accelerated in the last five years," Reddit's EVP and president for global advertising Harold Klaje tells the Academy. While most developers might know how to make the most of the discussion board from a community point of view, many might still wonder how to make the most of it from a commercial perspective.
Once only seen as a place for entertainment and community discussions, the site that dubs itself the "front page of the Internet" is now a prominent advertising platform. Gaming is Reddit's largest category, with over 200 communities gathering three billion views each monthīoth highlighted the importance of identifying the social media platform that most fits your needs depending on which step you are at in your development journey. Earlier this year, Phoenix Labs' RuthAnne Berry talked about using social media to meet your game's goals, and in a GDC talk last year Chris Zukowski gave tips for indie developers who hate marketing, which was heavily focused on social networks. It's a topic the Academy covered in the past. Social media has become essential when going to market, whether as community tools to gather fans, or as advertising platforms. It doesn't help that the number of tools at the disposal of game developers has grown exponentially in the last decade, making it difficult to know where to start, which platforms to target, and how. Small teams in particular, or those working on a project for the first time, might choose to focus on making the title more than promoting it.
Knowing how to market a game is not an innate skill for a lot of developers.
0 kommentar(er)
